Victorinox Sharpens its Focus on Serious Swiss Watchmaking in India
From the Swiss Jura to a vibrant India — a new chapter of credibility, complication, and colour
Mumbai (Maharashtra) [India], February 10: For more than 140 years, Victorinox has stood for preparedness, precision, and Swiss ingenuity. From the iconic Swiss Army Knife™, to watches and travel gear trusted by explorers and professionals alike, the brand has always been about being ready for life.
Now, in 2026, Victorinox enters its most defining chapter yet in India — one that elevates its watch business from accessory to authority. This is not a cosmetic shift. It is the result of deep manufacturing, uncompromising engineering and a bold new portfolio that firmly positions Victorinox as a serious Swiss watchmaker.
At the heart of this transformation lies one place: Delémont, Switzerland.
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