What My Sister’s Wedding Album Taught Me About Indian Weddings
New Delhi [India], October 13: Our decision to take Print Zombies beyond garment racks and into wedding venues didn’t start in a boardroom. It didn’t come from a growth projection or an agency pitch deck.It started this past January, sitting on a living room sofa during a New Year family gathering, flipping through my sister’s wedding album.I’ve spent over a decade looking at textiles through a magnifying glass. When you run Print Zombies, you are conditioned to notice things most people glance right past: the microscopic calibration of a dye, the weave density of a silk base, and the precision of a motif placement and scaling. Looking at my sister in those photographs, her lehenga was an absolute masterpiece. Months of painstaking hand-embroidery and custom-matched palette...
