Geetika Mahandru Discusses How AI Is Redefining Modern Marketing
New Delhi [India], June 12: Geetika Mahandru, Co-founder of IndoBevs, shares her insights on how AI is transforming marketing and what it means for the future of the business.
Artificial intelligence has redefined the way the world works and transformed industries from healthcare to manufacturing, revolutionising how businesses operate on a daily basis. Marketing is yet another sector that has seen a profound shift as AI has become more efficient and personalised by evolving a data-driven approach to customer engagement.
AI in marketing refers to the use of tech such as data models, algorithms and machine learning to analyse vast amounts of customer and market data, generate insights and automate or enhance marketing activities and strategies. By leveraging AI, marketers can optimise their...