From Zero Funding to Rs. 150 Cr Beauty Brand
Rupali Sharma, Founder & CEO, Aegte LifescienceGurugram (Haryana) [India], April 02: In a startup ecosystem driven by funding announcements and aggressive expansion, Rupali Sharma, Founder of Aegte, has taken a markedly different route. Without raising external capital, she has scaled her beauty brand to ₹150 crore — not by following the conventional playbook, but by rewriting it.At a time when startups often prioritize valuation over validation, Rupali focused on building a brand that could sustain itself from day one. Instead of relying on investor backing, her strategy was simple: keep operations lean, invest where it matters, and ensure every product truly fits the market. “We were very clear from the beginning — if the foundation is strong, growth will follow. We didn’t wa...