Rawbare Launches Its First Offline Experience Centre: The Next Step in Brand Growth
New Delhi [India], February 17: Rawbare has built its growth story as a digital-first eyewear brand. With consistent year-on-year expansion and improving repeat customer metrics, the company is now entering its next phase — offline retail.
The launch of the Rawbare Offline Experience Centre marks a strategic shift from pure D2C operations to a hybrid growth model.
This is not a traditional retail expansion. It is a controlled move designed to strengthen brand trust, improve product interaction, and increase repeat purchase behaviour.
Why Offline, and Why Now?
In FY24–25, Rawbare recorded 300% growth in customer acquisition, with a 10% repeat customer rate.
In FY25–26 (year-to-date), the brand has already achieved 150% growth compared to the previous year, while doubling repeat customer rat...