Who Moved My Protein? Launches With a Call for Transparency and Ethics in the Protein Industry
New Delhi [India], February 09: As consumer awareness around food sourcing and sustainability continues to grow, a new nutrition brand, Who Moved My Protein?, has entered the market with a focus on transparency, ethics, and responsible protein production. The brand positions itself not just as a supplement company, but as part of a broader movement questioning how modern protein is sourced and produced.
The launch comes at a time when the global protein supplements market is facing increased scrutiny over industrial dairy practices, animal welfare concerns, and the environmental impact of large-scale production. While protein powders have become a staple for athletes and health-conscious consumers, critics argue that the industry has largely prioritised volume and speed over sustainability...