What Pikova Refuses, Why We Won’t Strip Water to Sell It Back to You
New Delhi [India], August 4: Most water brands in India today share a quiet operational truth. The water they sell has been put through a reverse osmosis process, stripped to a baseline, and then had a controlled set of minerals dosed back in to make it taste right. Those brands do not say this. Their label does not require this to be said. The consumer assumes that what is in the bottle is a thoughtful, sourced product. In most cases, it is an engineered approximation of one.Pikova has chosen not to do this.We want to explain why, because the reason matters more than the water.What we refuseWe refuse to put our water through reverse osmosis. We refuse chemical re-mineralisation. We refuse aggressive ozonation. We refuse any treatment process that fundamentally alters the c...