True Colors: The Indian Color Cosmetics Brand Making Textured Nail Polish India’s New Beauty Obsession
Ahmedabad (Gujarat) [India], February 19: A fresh entrant in India’s crowded color cosmetic market is turning heads with textured finishes, clean formulations, and a Gen-Z-focused approach that’s rewriting the rules of affordable beauty
Walk into any beauty store in India today, and you’ll find rows of color cosmetic products competing primarily on one dimension: color. Red, pink, nude, metallics, the choices are endless, but the formula remains largely unchanged. That predictability is precisely what Ahmedabad-based True Colors is betting against.
Launched in early 2025 by Otrix Life Science, True Colors entered India’s beauty market not with another glossy red or trendy nude, but with something the industry had largely overlooked: texture. Crackle finishes that cr...