OOTER Launches to Build India’s First Structured Marketplace for Outdoor Advertising
New Delhi [India], April 08: A new advertising technology platform called OOTER has entered the market with the aim of modernizing India’s outdoor advertising industry.Developed by Adbook, OOTER is designed as a digital marketplace where advertisers can discover, book, and manage outdoor advertising campaigns through a centralized system.Outdoor advertising remains one of the most visible forms of marketing, yet the industry largely operates through offline processes.OOTER aims to bridge this gap by creating a technology infrastructure that connects advertisers with verified media owners.The platform allows vendors to list advertising inventory such as hoardings, billboards, and other outdoor media assets. Advertisers can then browse these listings, Check options, and ...