PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture
~ Singer of viral track ‘Bijlee’ joins the sports brand’s family comprising Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom & Avani Lekhara~ Association with Harrdy to accelerate PUMA’s strong commitment towards India relevance~ Harrdy as singer, sneakerhead, cricketer, fashion & fitness icon to connect with young consumers & champion PUMA’s definitive sports & culture narrativeAugust 25: Sports brand PUMA India has entered a partnership with popular Indian singer Harrdy Sandhu. The new association with the popstar, fashion & fitness icon, actor, sneakerhead and former cricketer comes as part of PUMA’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.With this, Harrdy (35) joins ...