Tag: Harrdy Sandhu

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PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture

~ Singer of viral track ‘Bijlee’ joins the sports brand’s family comprising Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom & Avani Lekhara ~ Association with Harrdy to accelerate PUMA’s strong commitment towards India relevance ~ Harrdy as singer, sneakerhead, cricketer, fashion & fitness icon to connect with young consumers & champion PUMA’s definitive sports & culture narrative August 25: Sports brand PUMA India has entered a partnership with popular Indian singer Harrdy Sandhu. The new association with the popstar, fashion & fitness icon, actor, sneakerhead and former cricketer comes as part of PUMA’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance. With this, Harrdy (35) joins ...