Tag: First Structured Marketplace

Farmneed Pro: The Indian Platform That Feeds Crop Stage, Soil Profile, Micro-Climate and Pest Risk Into AI — And Gets a Personalised Farm Plan Back
Lifestyle, Press Release

Farmneed Pro: The Indian Platform That Feeds Crop Stage, Soil Profile, Micro-Climate and Pest Risk Into AI — And Gets a Personalised Farm Plan Back

Kolkata (West Bengal) [India], May 18: The advice Indian farmers have received for decades was never built for them. Farmneed Agri Business is changing that — one farm, one day, one plan at a time.The Problem Nobody FixedIndia has 126 million small and marginal farm holdings. Together, they generate 41 per cent of the country’s food grain production, according to the Agriculture Census 2015–16. Yet for decades, these farmers have received agricultural advice built for someone else — district-level bulletins, crop-generalised alerts, and extension services stretched too thin to reach a sub-two-hectare plot at the right moment. The advice was correct on average and useful to no one in particular. Farmneed Agri Business, founded in Kolkata in 2020, was built to fix that.One ...
OOTER Launches to Build India’s First Structured Marketplace for Outdoor Advertising
Business, Business News, Press Release

OOTER Launches to Build India’s First Structured Marketplace for Outdoor Advertising

New Delhi [India], April 08: A new advertising technology platform called OOTER has entered the market with the aim of modernizing India’s outdoor advertising industry.Developed by Adbook, OOTER is designed as a digital marketplace where advertisers can discover, book, and manage outdoor advertising campaigns through a centralized system.Outdoor advertising remains one of the most visible forms of marketing, yet the industry largely operates through offline processes.OOTER aims to bridge this gap by creating a technology infrastructure that connects advertisers with verified media owners.The platform allows vendors to list advertising inventory such as hoardings, billboards, and other outdoor media assets. Advertisers can then browse these listings, Check options, and ...