The End of Fast Fashion in India Has a Name — EKVAAR
New Delhi [India], March 17: India’s First All-Time Fashion HouseIndia’s apparel market has been heavily shaped by the fast-fashion cycle. This volume-over-value model contributes significantly to textile waste, with India generating approximately 7.8 million tonnes of textile waste annually. EKVAAR launches today with a definitive counter-movement: great clothes do not have an expiry date.
EKVAAR has officially launched as India’s first All-Time Fashion House. Deriving its name from the Sanskrit word Ēkavāra — meaning “one time only” — the brand encourages consumers to choose their clothing once with intent, creating a wardrobe designed to last. It is a brand built on permanence, heritage, and a clear philosophy: Made once. Made well. Made to stay.
What Is All-Ti...