Indian Pickleball Association Names ‘Athletiq’ as Official Performance Partner to Accelerate Sport’s Growth in India
(From L to R) Harsh Sharma, Founder of Athletiq and Suryaveer Singh Bhullar, President of the Indian Pickleball AssociationNew Delhi [India], April 30: The Indian Pickleball Association (IPA), the apex governing body for Pickleball in India recognized by the Ministry of Youth Affairs & Sports, today announced a landmark partnership with homegrown sports brand ‘Athletiq’ as it’s Official Performance Partner. This strategic alliance is designed to bolster the sport’s infrastructure, nurturing talent from grassroots levels to the international stage.The partnership unites two organizations dedicated to the next phase of Pickleball’s evolution in India. Athletiq will collaborate closely with the IPA to enhance the sport’s visibility through high-profile tournaments, targeted ...