A Deeper Look into the Ethics of Healthcare Marketing
Ravinder Bharti- Founder and CEO Public Media solution.comThe founder and CEO of Public Media Solution addresses the assumptions about healthcare marketing being “money-minded”Mumbai (Maharashtra) [India], August 10: conventional marketing is rarely associated with the healthcare sector. While hospitals and medical professionals are expected to provide top-notch services in their respective domains, their marketing needs are not addressed as commonly as the needs of other organizations across the country.Healthcare marketers across the country have always felt that the notion of healthcare marketing being solely centred around making more money is unfair. Hospitals and clinics are organizations that need to be managed well, just like any other company in the world. In the age of digi...