Suniel Shetty sets groundbreaking new benchmark: Bombay High Court grants revolutionary Digital-Era Protection over actor’s image, AI Deepfakes, and family rights
Mumbai (Maharashtra) [India], October 16: Veteran Bollywood actor and entrepreneur Suniel Shetty has secured India’s most comprehensive and future-ready judicial protection of his personality rights in a landmark Bombay High Court ruling. This historic decision is distinguished by two unique first-time protections:Under the present John Doe order, if infringing content is found, social media platforms such as Meta and X Corp have been directed to remove it swiftly within a fixed timeframe, empowering efficient action against unidentified offenders exploiting internet anonymity.
The ruling explicitly protects the celebrity’s rights and privacy, including unprecedented safeguards against misuse involving deepfakes — synthetic, AI-generated impersonations that could misuse family members‘ p...