House of Zelena and the quiet shift redefining maternity innerwear for Indian mothers
New Delhi [India], February 04: Motherhood in India has always come with an unspoken expectation: endurance. Women are taught to adjust to bodily changes, sleepless nights, discomfort, and pain, often without questioning whether things could be better. Especially when it comes to their own comfort.
While pregnancy and motherhood are celebrated loudly, a mother’s daily lived experience is rarely designed for. What she wears underneath is expected to stretch, hold, and somehow keep up, even as her body changes repeatedly across pregnancy, postpartum, and nursing.
This is the gap House of Zelena set out to address.
Built around the belief that comfort is not indulgence but necessity, House of Zelena is redefining maternity wear by starting where most brands overlook: the lived reality of moth...